Can I Recycle This can be a hard question to answer. We make it easy.

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Our MISSION

Protect Our Environment From Waste

We are outside people. We want to save the world because we want to keep exploring it. Climate change and plastic pollution pose real threats to the lands and waters we love.

So yes, we want to save the world because it’s the right thing to do, but we’d be dishonest if we didn’t admit that we also want to save our playground!

NEXT: THE PROBLEM
THE PROBLEM

Recyclability is not universal.

Recycling is one of the most accessible and effective actions people can take to reduce their environmental impact. Recycling keeps waste out of landfills and the environment, conserves resources, and reduces CO2 output. The problem is that the question “CAN I RECYCLE THIS?” has a different answer depending on location.

Recycling standards vary from place to place. What’s recyclable in one city might be trash in another. For example, what is recyclable in Atlanta differs from what is recyclable in New York... Who knew!? This means that many well-intentioned people are unknowingly contaminating waste streams with materials that are not recyclable in their area. 

Workers at recycling facilities sort out contamination, but they can only do so much. When contamination reaches a certain threshold, that portion of the stream must be diverted to a landfill. This means that otherwise recyclable materials are going to waste.

NEXT: THE SOLUTION
THE SOLUTION

Solid Waste Expertise On Demand

To solve this problem, producers and consumers need a real time, location-based answer when they ask CAN I RECYCLE THIS.

Can I Recycle This (CIRT) is a recycling technology platform that gives retailers, brands and consumers on-demand, location-specific information about how and where to recycle materials. Whether it's packaging or single-use items, we want to get materials where they belong. We do this via a B2B API for recyclability mapping and procurement and a consumer-facing app. This allows for a more predictable, less contaminated stream, and ultimately less waste.

The CIRT Platform collects and analyzes the data associated with hundreds of thousands of products and their packaging to ultimately inform brands on packaging redesign and/or replacement.

Our goal is to increase recycling rates, first in the United States, then across the globe, reduce contamination, direct the capture of post-consumer material for reuse and, in doing so, keep recyclable materials out of our oceans and the environment.
NEXT: THE TECH
THE TECH

Meet Gigi.

CIRT is a SaaS platform that enables retailers and their consumers to determine the recyclability of products and packaging based on their location. Can they recycle it?  If so, how & where?  Or is it, in fact, destined for the landfill?  Gigi, CIRT’s brain, is a location-based database that delivers customers the information they need to get their packaging to the right place. 

Gigi helps producers increase the recyclability of their products through detailed analytics on where their product is being sold and the recycling rules in those locations.  Producers can then have real data to make informed decisions about whether their materials can  be reused, or if there is a need to redesign and/or replace.  And Gigi can help their consumers know how to responsibly dispose of products at the end of life. 

Gigi is connecting your products to where they are accepted, giving you confidence in communicating with your customers about the recyclability of your products.

NEXT: THE TEAM
THE TEAM

30+ Years at the Forefront of Solid Waste Research

Katherine Shayne, founder, received her Master’s Degree in Environmental Engineering from the University of Georgia, where she also earned her B.S. in Environmental Engineering. Katherine worked in environmental sustainability focused on global materials management and marine plastic litter for the Jambeck Research Group and UGA New Materials Institute. She has a passion for bridging science and technology with business and mitigation strategies in communities, especially in terms of waste management and new materials. 

Dr. Jenna Jambeck, founder, is the Georgia Athletic Association Distinguished Professor in Environmental Engineering at the University of Georgia, Head of the Circularity Informatics Lab, Lead of the Center for Circular Materials Management in the New Materials Institute, a National Geographic Fellow, and co-Lead of Sea to Source Expedition: Ganges. She has over 24 years of experience in Solid waste Management and 19 years of experience working directly in Marine Litter/Plastic Pollution.

Katherine Shayne

Co-Founder & CEO

Dr. Jenna Jambeck

Co-Founder

Christian Foster

Business Development

Jennifer Davidson

Project Management

Mark Babcock

Marketing and Design

Grace Anne Ingham

Recycling Info & Data Manager
THE TEAM

Science + Passion

We are outside people. We want to save the world because we want to keep exploring it. Climate change and plastic pollution pose real threats to the lands and waters we love.

So yes, we want to save the world because it’s the right thing to do, but we’d be dishonest if we didn’t admit that we also want to save our playground!
NEXT: THE PRESS
THE PRESS

CIRT in the News

We're here to spread the word of both CIRT and the recycling challenges the world faces. Check out some featured articles that highlight our community involvement, partners, and growth below!

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